GOOGLE ADS
Google Ads built around intent, economics and conversion.
Capture existing demand when customers are actively searching. Campaign structure, search terms, landing pages and conversion tracking work together.
Strategy · Acquisition · Conversion · Measurement
GROWTH SYSTEM
Paid search, made measurable.
A visual map of what the work is designed to improve.
INTENT
Prioritise searches with real commercial value.
STRUCTURE
Separate campaigns cleanly so signals stay useful.
LANDING PAGE
Make the promise and next action match the query.
ECONOMICS
Optimise around qualified conversions, not cheap clicks.
No black-box marketing. Clear priorities, clear signals.
THE BUSINESS PROBLEM
Start with the problem, not the channel.
Paid search can become expensive when targeting is broad, landing pages are weak or the account is optimised around clicks instead of qualified enquiries.
WHAT’S INCLUDED
A practical scope built around outcomes.
01
Account and campaign structure
02
Keyword, intent and negative-keyword strategy
03
Search ad copy and extensions
04
Landing-page recommendations
05
Conversion tracking plan
06
Search-term, bid and budget optimisation
WHO IT FITS
Designed for businesses with a real customer journey.
Businesses with a clear offer, measurable enquiry or purchase actions, and enough demand for search advertising to make commercial sense.
HOW THE WORK RUNS
A clear operating rhythm.
01 — Understand offer, margin and customer value
02 — Map high-intent search demand
03 — Build focused campaigns
04 — Connect ads to relevant landing pages
05 — Measure real conversion actions
06 — Optimise based on economics and search quality
MEASUREMENT
What we look at.
Visibility, qualified traffic, enquiries, conversion rate, cost per acquisition and the performance of the pages or campaigns behind the channel.
FAQ
Questions worth answering before you start.
How much should I spend?
There is no universal budget. It should be informed by search demand, customer value, margins and the conversion rate of the journey.
Can you run ads without a website?
Sometimes, but a strong destination usually improves the ability to explain the offer and measure the journey.
Do you guarantee leads?
No. Lead volume depends on demand, competition, offer strength, landing-page performance and budget.
Bring the problem. We’ll map the next move.
Tell us what is not working, what you want to improve and where the business needs to go next.